AVAILABLE FOR HIRE

AVAILABLE

MARCELO

MARCELO

MARCELO

MARCELO

Evolving Ideas into Reality Through Strategic Design, Direction & Marketing

Evolving Ideas into Reality Through Strategic Design, Direction & Marketing

Evolving Ideas into Reality Through Strategic Design, Direction & Marketing

Evolving Ideas into Reality Through Strategic Design, Direction & Marketing

BASED OUT OF NEW YORK CITY

Designer

+ Director

BASED OUT OF NEW YORK CITY

Designer

+ Director

BASED OUT OF NEW YORK CITY

Designer

+ Director

More About

More About

MARCELO©

MARCELO©

I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.

I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.

I'm your versatile creative partner, committed to fearlessly leading projects head-on, surpassing expectations, and continuously expanding my skillset to remain adaptive.

Unexpected solutions: I bring an open-minded perspective, along side a scientific approach in order to test new ideas and expedite growth.

Unexpected solutions: I bring an open-minded perspective, along side a scientific approach in order to test new ideas and expedite growth.

DOWNLOAD RESUME

My

My

My

My

EXPERTISE

EXPERTISE

EXPERTISE

EXPERTISE

(1)

BRANDING

Crafting impactful brand identities that build recognition and drive emotional connections.

Craft intuitive navigation that makes features accessible. Choose layouts and graphics that fit your personality.

(2)

MARKETING

Consistently testing creative strategies that ignite growth and drive measurable results.

(3)

SOCIAL

Creating engaging content and campaigns that build a loyal community and boost brand awareness.

The process involves building virtual 3D models and materials, setting lighting, and then rendering the images.

(1)

BRANDING

Crafting impactful brand identities that build recognition and drive emotional connections.

(2)

MARKETING

Consistently testing creative strategies that ignite growth and drive measurable results.

(3)

SOCIAL

Creating engaging content and campaigns that build a loyal community and boost brand awareness.

(1)

BRANDING

Crafting impactful brand identities that build recognition and drive emotional connections.

(2)

MARKETING

Consistently testing creative strategies that ignite growth and drive measurable results.

(3)

SOCIAL

Creating engaging content and campaigns that build a loyal community and boost brand awareness.

(4)

WEB + APP DESIGN

Blending innovation, aesthetics, and usability to create top-tier web & mobile experiences for each end user.

(5)

+ MORE

With 12+ years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.

(4)

WEB + APP DESIGN

Blending innovation, aesthetics, and usability to create top-tier web & mobile experiences for each end user.

(5)

+ MORE

With 12+ years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.

(4)

WEB + APP DESIGN

With the click of a shutter, an image is imprinted that tells a story or makes a wonderful statement.

(5)

+ MORE

With 12+ years in the space, I've specialized in a wide-range of design including editorial, environmental, packaging, and more.

Motivation

Motivation

Motivation

Inspired by limitless learning opportunities, I'm driven to evolve and adapt. From teaching myself how to tattoo professionally while running a private studio, to building an entire app as a non-technical creative, I embrace challenges and acquire new skills, ensuring a versatile approach for every project.

Inspired by limitless learning opportunities, I'm driven to evolve and adapt. From teaching myself how to tattoo professionally while running a private studio, to building an entire app as a non-technical creative, I embrace challenges and acquire new skills, ensuring a versatile approach for every project.

EXPERIENCE

EXPERIENCE

EXPERIENCE

WHY MEDITATE

FOUNDER, HEAD OF BRAND

FOUNDER, HEAD OF BRAND

2024 - Present

2024 - Present

As a non-technical founder, I successfully identified a gap in the meditation market and swiftly created WhyMeditate within a month – a groundbreaking app that makes meditation accessible to niche audiences.

WHY MEDITATE

FOUNDER, HEAD OF BRAND

2024 - Present

As a non-technical founder, I successfully identified a gap in the meditation market and swiftly created WhyMeditate within a month – a groundbreaking app that makes meditation accessible to niche audiences.

MOMENTS TO INK

FOUNDER, DIRECTOR OF CREATIVE

FOUNDER, DIRECTOR OF CREATIVE

2022 – PRESENT

2022 – PRESENT

Founded the private studio - Moments to Ink, driving rapid organic growth through social media strategies, resulting in thousands of new followers and significant unpaid impressions.

MOMENTS TO INK

FOUNDER, DIRECTOR OF CREATIVE

2022 – PRESENT

Founded the private studio - Moments to Ink, driving rapid organic growth through social media strategies, resulting in thousands of new followers and significant unpaid impressions.

DAILYPAY, INC.

LEAD DESIGN & MARKETING OF GROWTH

LEAD DESIGN & MARKETING OF GROWTH

2022

2022

Led marketing and creative for global B2B2C campaigns, drove 25%+ quarterly revenue growth, and optimized customer acquisition, reducing CPA by 97.2% at DailyPay.

DAILYPAY, INC.

LEAD DESIGN & MARKETING OF GROWTH

2022

Led marketing and creative for global B2B2C campaigns, drove 25%+ quarterly revenue growth, and optimized customer acquisition, reducing CPA by 97.2% at DailyPay.

ONESHOT APP, INC.

DIRECTOR OF BRAND & DESIGN

DIRECTOR OF BRAND & DESIGN

2020 – 2021

2020 – 2021

Led strategy and product design at ONESHOT, driving user engagement and email sign-ups pre-launch through targeted branding and user-centric product development.

ONESHOT APP, INC.

DIRECTOR OF BRAND & DESIGN

2020 – 2021

Led strategy and product design at ONESHOT, driving user engagement and email sign-ups pre-launch through targeted branding and user-centric product development.

ARTEK CREATIVE, INC.

CREATIVE DIRECTOR & LEAD BRAND DESIGNER

CREATIVE DIRECTOR & LEAD BRAND DESIGNER

2019

2019

Led a full-scale rebrand for Artek Creative, revitalizing its identity and content for global brands like MLB, NBA, and Adidas, while enhancing client engagement through innovative video/motion design.

ARTEK CREATIVE, INC.

CREATIVE DIRECTOR & LEAD BRAND DESIGNER

2019

Led a full-scale rebrand for Artek Creative, revitalizing its identity and content for global brands like MLB, NBA, and Adidas, while enhancing client engagement through innovative video/motion design.

PROGRAMS

PROGRAMS

PROGRAMS

ADOBE CREATIVE SUITE

ADOBE CREATIVE SUITE

ADOBE CREATIVE SUITE

DESIGN TOOLS

Design toolS

DESIGN

95%

95%

Photoshop, Illustrator, After Effects, InDesign, Premiere Pro, XD, Lightroom, + more.

Figma + SKETCH

Design ToolS

Design

75%

75%

Help bring designer's ideas to life seamlessly.

FRAMER

Web design platform

Web design

Web design

20%

20%

Design and publish high-quality modern websites.

VARIOUS AI SOFTWARE

VARIOUS AI SOFTWARE

VARIOUS AI SOFTWARE

DESIGN, WRITING, RESEARCH TOOLS

DESIGN, WRITING, RESEARCH TOOLS

DESIGN, WRITING, RESEARCH TOOLS

80%

80%

ChatGPT, ClaudeAI, Midjourney, Pi, ElevenLabs, CapCut + more.

PRODUCTIVITY + PRESENTATION

PRODUCTIVITY + PRESENTATION

PRODUCTIVITY + PRESENTATION

SOFTWARE

SOFTWARE

70%

70%

Asana, Monday, Slack, Basecamp, Trello, Keynote, Powerpoint

HIGHLIGHTS

HIGHLIGHTS

HIGHLIGHTS

2700.91% increase in reach

SOCIAL MEDIA MARKETING

2024

Spearheaded initiatives leading to significant revenue growth, including a 2700.91% increase in social media reach.

2700.91% increase in reach

SOCIAL MEDIA MARKETING

2024

Spearheaded initiatives leading to significant revenue growth, including a 2700.91% increase in social media reach.

REDUCED CPA >$1,000 to <$28

ENTIRE CHANNEL REVAMP

2022

Reduced Cost Per Acquisition (CPA) from over $1,000 to under $28 by transforming an entire customer acquisition channel.

REDUCED CPA >$1,000 to <$28

ENTIRE CHANNEL REVAMP

2022

Reduced Cost Per Acquisition (CPA) from over $1,000 to under $28 by transforming an entire customer acquisition channel.

25% Quarterly revenue growth

25% Quarterly revenue growth

Growth Marketing

2022

Directed marketing campaigns contributing to a remarkable 25%+ quarterly revenue growth.

25% Quarterly revenue growth

Growth Marketing

2022

Directed marketing campaigns contributing to a remarkable 25%+ quarterly revenue growth.

Frequently

Frequently

Asked Questions

Asked

QuestionS

What industries do you specialize in?

What's your preferred working environment?

What quality sets you apart from most?

What's something you're proud of?

What's a recent project you're working on?

What's a recent project you're working on?

What quality sets you apart from most?

What's something you're proud of?

What industries do you specialize in?

What's your preferred working environment?

Let'S WORK

Let'S WORK

TOGETHER

TOGETHER

CONTACT NOW

BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.

BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.

BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.

BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.

DESIGNSOFNYC.COM

DESIGNSOFNYC.COM

DESIGNSOFNYC.COM

DESIGNSOFNYC.COM

©2024 DESIGNSOFNYC

Go Back To Top

©2024 DESIGNSOFNYC

Go Back To Top