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18:53:46
18:53:46
CHIME BANKING
CHIME BANKING
CHIME BANKING
CHIME BANKING
PROBLEM
PROBLEM
PROBLEM
Chime needed a holiday campaign concept aligned with its friendly, accessible brand voice while standing out in a crowded seasonal financial advertising space. The challenge was creating scroll-stopping creative that felt festive without losing brand clarity or user focus.
Chime needed a holiday campaign concept aligned with its friendly, accessible brand voice while standing out in a crowded seasonal financial advertising space. The challenge was creating scroll-stopping creative that felt festive without losing brand clarity or user focus.
ROLE
ROLE
ROLE
Senior Brand & Campaign Designer
Led research, concept development, visual direction, and campaign execution for a holiday-themed social campaign.
Senior Brand & Campaign Designer
Led research, concept development, visual direction, and campaign execution for a holiday-themed social campaign.
EXECUTION
EXECUTION
EXECUTION
Conducted research across Chime’s brand guidelines, product UI, social tone, and visual identity to ensure alignment with their established look and feel.
Analyzed engagement patterns from Instagram carousel performance and social behavior trends to inform layout decisions and motion pacing.
Studied Chime’s typography, iconography, and color usage to maintain brand consistency while introducing a seasonal narrative.
Developed the “Saint Nick of Time” concept—blending holiday storytelling with financial relief messaging in a playful, on-brand tone.
Designed social-first assets optimized for carousel engagement, vertical viewing, and mobile-first consumption.
Applied subtle motion and visual flow techniques to encourage swipe-through behavior and improve user retention.
Conducted research across Chime’s brand guidelines, product UI, social tone, and visual identity to ensure alignment with their established look and feel.
Analyzed engagement patterns from Instagram carousel performance and social behavior trends to inform layout decisions and motion pacing.
Studied Chime’s typography, iconography, and color usage to maintain brand consistency while introducing a seasonal narrative.
Developed the “Saint Nick of Time” concept—blending holiday storytelling with financial relief messaging in a playful, on-brand tone.
Designed social-first assets optimized for carousel engagement, vertical viewing, and mobile-first consumption.
Applied subtle motion and visual flow techniques to encourage swipe-through behavior and improve user retention.
RESULTS
RESULTS
RESULTS
Delivered a research-informed campaign concept grounded in Chime’s existing brand system.
Created scroll-stopping social visuals designed to increase engagement and completion rates.
Demonstrated the ability to merge brand research, behavioral insight, and creative execution into a cohesive seasonal campaign narrative.
Delivered a research-informed campaign concept grounded in Chime’s existing brand system.
Created scroll-stopping social visuals designed to increase engagement and completion rates.
Demonstrated the ability to merge brand research, behavioral insight, and creative execution into a cohesive seasonal campaign narrative.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
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