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21:48:06
21:48:06
IRCODE
IRCODE
IRCODE
IRCODE
PROBLEM
IRCODE needed a complete brand refresh to modernize its visual identity, strengthen market positioning, and support a broader product and experiential rollout. Existing brand assets lacked cohesion across digital, product, marketing, and event environments.
ROLE
Senior Brand & Marketing Designer
Led execution of the full brand refresh and applied the new visual system across product UI, website, digital marketing, and experiential environments.
EXECUTION
Redesigned the core brand system including logo refinements, color architecture, gradients, typography hierarchy, and visual patterns.
Developed a comprehensive brand guide covering usage, imagery, UI styling, and scalable design principles.
Applied the refreshed identity across the marketing website, product interface updates, and Apple App Store assets.
Designed experiential environments including a 40’ SXSW booth and large-format environmental graphics.
Created digital marketing campaigns across paid social, motion ads, and promotional assets.
Built modular templates and design systems enabling consistent execution across departments and external partners.
Ensured brand consistency across livestream, streaming, and interactive product experiences.
RESULTS
Delivered a cohesive, scalable brand system supporting IRCODE’s relaunch across product and marketing channels.
Elevated visual positioning to align with enterprise partnerships and experiential activations.
Enabled consistent cross-channel execution through structured guidelines and reusable design assets.
Strengthened brand recognition across digital, environmental, and performance marketing touchpoints.
EXPERIENTIAL + ENVIRONMENTAL DESIGN
Designed and directed large-scale event environments, including IRCODE’s 40’ SXSW booth and the MIP London showcase, transforming spaces into immersive brand experiences.
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