LOCAL/
09:00:57
09:00:57
LION X WELLNESS
BOB MARLEY FAMILY
LION X WELLNESS
BOB MARLEY FAMILY
HEALTH & WELLNESS | CPG | DTC
PROBLEM
Lion X needed a refined, premium brand identity to compete in the crowded skincare market. The challenge was creating a cohesive visual system that elevated product perception, communicated ingredient integrity, and positioned the brand for retail, digital, and press visibility.
ROLE
Senior Brand & Campaign Designer
Led brand identity, packaging design, visual art direction, and launch campaign execution across product, digital, and press materials.
EXECUTION
Developed a minimalist, science-forward brand identity system including logo refinement, typography hierarchy, color strategy, and packaging architecture.
Designed primary and secondary packaging across multiple SKUs, ensuring consistency across bottles, droppers, jars, and boxed sets.
Directed product photography and visual styling to reinforce a clean, premium, ingredient-driven aesthetic.
Built a cohesive visual language applied across website, social media, campaign imagery, and press assets.
Created launch campaign visuals highlighting ingredient transparency, texture, and product performance.
Designed marketing collateral and digital content supporting influencer outreach and brand storytelling.
RESULTS
Established a cohesive premium brand identity across packaging and digital channels.
Delivered a scalable visual system supporting multi-product expansion.
Elevated perceived brand value through consistent art direction and product presentation.
Enabled press and influencer-ready campaign materials at launch.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
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