LOCAL/
23:24:30
23:24:30
MLB x MAJESTIC
MLB x MAJESTIC
MLB x MAJESTIC
MLB x MAJESTIC
National Sports Campaign | Retail, OOH, Print & Digital
National Sports Campaign | Retail, OOH, Print & Digital
PROBLEM
Majestic Athletic needed a cohesive campaign to promote the launch of the MLB Cool Base Jersey, ensuring strong retail visibility, cross-channel consistency, and alignment with MLB brand standards. The challenge was designing bold, performance-driven creative that resonated with fans while maintaining strict league guidelines.
ROLE
Campaign Designer
Contributed to concept development and executed multi-channel campaign assets across retail, environmental, print, and digital platforms.
EXECUTION
Designed large-format retail signage and in-store displays integrated alongside merchandise environments.
Created OOH campaign assets including billboards and building-scale placements to maximize brand presence in key markets.
Designed print advertisements and editorial-style magazine spreads featuring MLB athletes and campaign messaging.
Applied MLB brand guidelines to ensure logo integrity, typography compliance, and visual consistency across all assets.
Adapted creative across multiple teams and player variations while maintaining unified campaign structure.
Collaborated with art directors and production teams to prepare final print-ready and large-format files.
RESULTS
Delivered cohesive cross-channel campaign assets supporting national retail rollout.
Ensured brand consistency across in-store, outdoor, print, and digital environments.
Contributed to a high-visibility sports campaign reaching fans across multiple touchpoints.
Strengthened retail presence through bold, performance-driven visual storytelling.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
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