LOCAL/
09:17:51
09:17:51
LOCAL/
09:17:51
RVMPD:
From SMB SaaS to Wealth Intelligence
RVMPD:
From SMB SaaS to Wealth Intelligence
RVMPD:
From SMB SaaS to Wealth Intelligence
RVMPD:
From SMB SaaS to Wealth Intelligence
B2B SaaS | Embedded Data + Intelligence | Wealth + RIA | Startup
B2B SaaS | Embedded Data + Intelligence | Wealth + RIA | Startup
PROBLEM
RVMPD needed a clear, credible way to sell complex, hard-to-verify intelligence to B2B buyers - then rapidly forced to reposition the same product story for a wealth/RIA audience.
ROLE
Founding Senior Brand & Marketing Designer
Owned all creative + messaging from concept → production through two major company pivots: built modular systems + templates for web, decks & all creative content designed for rapid iteration.
EXECUTION
Translated technical product + data into simple, persuasive B2B visuals for wealth + SMB buyers
Built a modular brand system (logos, icons, palette, pattern) for fast reuse across channels
Designed the marketing site system (desktop + mobile) with clear value prop, proof, and CTA flow
Created sales enablement: pitch deck + supporting collateral for outreach + investor conversations
Produced motion/logo animations and reusable launch templates for outbound creative (email/LinkedIn/paid)
RESULTS
Enabled faster pivots (SMB → wealth/RIA) using modular web + deck frameworks vs. rebuilds
Improved buyer clarity and story consistency across web → sales → follow-up
Equipped the team with a scalable system to ship new pages/assets quickly and stay on-brand
Supported early revenue conversations, including ~$2K week-one sales pre-launch (site + deck)
Helped secure the first investment round by elevating credibility from 1.0 → 2.0 through the rebrand, website, and pitch materials.
RVMPD 1.0
INITIAL IDENTITY: SMB tools + AI
[not my work - original branding, prior to both pivots]
RVMPD 1.0
INITIAL IDENTITY: SMB tools + AI
[not my work - original branding, prior to both pivots]
RVMPD 1.0
INITIAL IDENTITY: SMB tools + AI
[not my work - original branding, prior to both pivots]
RVMPD 1.0
INITIAL IDENTITY: SMB tools + AI
[not my work - original branding, prior to both pivots]
RVMPD 2.0
REBRAND: SMB Data Access + SaaS
RVMPD 2.0
REBRAND: SMB Data Access + SaaS
RVMPD 2.0
REBRAND: SMB Data Access + SaaS
RVMPD 3.0
FINAL PIVOT: Premium Wealth Reposition
RVMPD 3.0
FINAL PIVOT: Premium Wealth Reposition
RVMPD 3.0
FINAL PIVOT: Premium Wealth Reposition
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW