LOCAL/
18:27:58
18:27:58
SODASTREAM
SODASTREAM
SODASTREAM
SODASTREAM
Global Beverage Campaign Concept | Packaging + Integrated Creative
Global Beverage Campaign Concept | Packaging + Integrated Creative
CPG | BEVERAGE INNOVATION
PROBLEM
PROBLEM
PROBLEM
SodaStream needed a premium campaign direction that elevated its brand beyond functionality and positioned it for an upscale, globally-minded audience. The challenge was creating a culturally rich narrative that connected flavor, travel, and sustainability into a cohesive visual system.
SodaStream needed a premium campaign direction that elevated its brand beyond functionality and positioned it for an upscale, globally-minded audience. The challenge was creating a culturally rich narrative that connected flavor, travel, and sustainability into a cohesive visual system.
ROLE
ROLE
ROLE
Senior Brand & Campaign Designer
Led creative concept development, packaging design, visual storytelling, and AI-enhanced production from ideation through final campaign narrative.
Senior Brand & Campaign Designer
Led creative concept development, packaging design, visual storytelling, and AI-enhanced production from ideation through final campaign narrative.
EXECUTION
EXECUTION
EXECUTION
Developed the campaign concept “Global Fruits, Without the Travel,” positioning SodaStream flavors as cultural experiences rather than simple beverage options.
Designed premium packaging inspired by vintage travel posters and regional art aesthetics for Italy (Blood Orange), Brazil (Açaí Berry) and Japan (Yuzu Fruit).
Created a cohesive brand system spanning packaging, merchandise, digital marketing, and social-first content.
Leveraged AI across the full creative pipeline:
• Ideation and narrative refinement using ChatGPT
• Image generation using NanoBanana Pro
• Composite refinement and visual polish in Photoshop
• Video concept clips generated with Higgsfield and Veo3
• Final narrative assembly and motion integration in After Effects.Developed cinematic product visuals and storytelling assets to support digital campaigns and immersive brand positioning.
Developed the campaign concept “Global Fruits, Without the Travel,” positioning SodaStream flavors as cultural experiences rather than simple beverage options.
Designed premium packaging inspired by vintage travel posters and regional art aesthetics for Italy (Blood Orange), Brazil (Açaí Berry) and Japan (Yuzu Fruit).
Created a cohesive brand system spanning packaging, merchandise, digital marketing, and social-first content.
Leveraged AI across the full creative pipeline:
• Ideation and narrative refinement using ChatGPT
• Image generation using NanoBanana Pro
• Composite refinement and visual polish in Photoshop
• Video concept clips generated with Higgsfield and Veo3
• Final narrative assembly and motion integration in After Effects.Developed cinematic product visuals and storytelling assets to support digital campaigns and immersive brand positioning.
RESULTS
RESULTS
RESULTS
Delivered a cohesive, upscale campaign system aligning SodaStream with a global, culturally aware audience.
Demonstrated full-spectrum creative execution across packaging, digital, motion, and campaign storytelling.
Showcased AI-integrated workflows that accelerated concept exploration while maintaining premium design standards.
Built a scalable creative direction adaptable across international markets and product lines.
Delivered a cohesive, upscale campaign system aligning SodaStream with a global, culturally aware audience.
Demonstrated full-spectrum creative execution across packaging, digital, motion, and campaign storytelling.
Showcased AI-integrated workflows that accelerated concept exploration while maintaining premium design standards.
Built a scalable creative direction adaptable across international markets and product lines.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
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