WHY MEDITATE

WHY MEDITATE

WHY MEDITATE

WHY MEDITATE

Health & Wellness | STARTUP

Health & Wellness | STARTUP

PROBLEM

PROBLEM

PROBLEM

Meditation apps often feel overwhelming, overly complex, or intimidating for beginners. The goal was to create a visually simple, approachable breathwork experience that reduced friction and made meditation accessible in under one minute.

Meditation apps often feel overwhelming, overly complex, or intimidating for beginners. The goal was to create a visually simple, approachable breathwork experience that reduced friction and made meditation accessible in under one minute.

ROLE

ROLE

ROLE

Founder & Lead Designer

  • Owned brand identity, mobile UI/UX, motion design, website design, marketing assets, and product visuals from concept through launch.

Founder & Lead Designer

  • Owned brand identity, mobile UI/UX, motion design, website design, marketing assets, and product visuals from concept through launch.

EXECUTION

EXECUTION

EXECUTION

  • Designed a cohesive brand system including logo, typography, color palette, and visual language.


  • Built the full mobile app interface in a clean, intuitive system focused on clarity and calm.


  • Created motion-based breathwork animations to guide users visually.


  • Designed marketing site, app store assets, email campaigns, paid creatives, and merchandise.


  • Established a scalable design system across product and marketing touchpoints.

  • Designed a cohesive brand system including logo, typography, color palette, and visual language.


  • Built the full mobile app interface in a clean, intuitive system focused on clarity and calm.


  • Created motion-based breathwork animations to guide users visually.


  • Designed marketing site, app store assets, email campaigns, paid creatives, and merchandise.


  • Established a scalable design system across product and marketing touchpoints.

RESULTS

RESULTS

RESULTS

  • Successfully launched on the Apple App Store.


  • Collected hundreds of early signups and validated demand prior to launch.


  • Built a complete, cohesive product ecosystem as a solo designer from brand through performance creative.

  • Successfully launched on the Apple App Store.


  • Collected hundreds of early signups and validated demand prior to launch.


  • Built a complete, cohesive product ecosystem as a solo designer from brand through performance creative.

Let'S WORK

Let'S WORK

TOGETHER

TOGETHER

CONTACT NOW

BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.

BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.

©2024 DESIGNSOFNYC