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IRCODE

interactive media platform | Multi-Channel Relaunch

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CONTEXT

IRCODE developed a platform that transforms static video content into interactive digital experiences by allowing viewers to unlock content directly from their screens.

The product introduced a new category of interactive video engagement, requiring a brand and product narrative capable of explaining a complex technology in simple, compelling ways.

• The platform allowed viewers to scan video screens to unlock exclusive digital content in real time
• The technology needed to communicate value across multiple audiences including sports teams, media companies, and fans
• The brand required a flexible system capable of supporting product storytelling, event activations, and marketing campaigns
• The challenge was translating a technically complex product into a clear visual narrative that audiences could understand instantly

Leadership Role

• Led brand and marketing design for the IRCODE platform as it prepared to launch its interactive media technology

• Partnered with product leadership to define how the platform would be introduced to sports, entertainment, and media partners

• Directed the creation of the brand identity, visual system, and marketing narrative used across product and promotional channels

• Built scalable creative frameworks supporting product launches, event activations, and digital campaigns

• Translated technical platform capabilities into visual storytelling accessible to both enterprise partners and consumer audiences

Strategic Approach

• Positioned IRCODE as a new form of interactive media rather than a traditional QR or scanning technology

• Simplified complex platform functionality into clear product storytelling centered around real-time engagement

• Developed a visual system designed to communicate motion, discovery, and digital interaction

• Structured marketing narratives to highlight how brands, teams, and media companies could unlock new fan engagement opportunities

• Designed brand architecture capable of scaling across digital product interfaces, marketing campaigns, and physical event activations

EXECUTION

• Designed the IRCODE brand identity including logo system, color architecture, typography, and motion language

• Developed the IRCODE brand guidelines defining visual standards across product, marketing, and experiential environments

• Created product marketing assets explaining the platform’s interactive scanning capabilities

• Designed marketing campaigns promoting interactive sports content experiences

• Built digital product visuals illustrating how viewers unlock exclusive content directly from video screens

• Produced event activation materials used in sports arenas and live experiences

• Developed marketing assets for digital campaigns, social media distribution, and product promotion

IMPACT

• Enabled IRCODE to launch a new category of interactive media with a clear and distinctive brand identity

• Translated a complex technology platform into accessible storytelling for sports teams, media partners, and audiences

• Established a scalable brand system capable of supporting product launches, events, and marketing campaigns

• Positioned the platform as a new form of fan engagement across sports and entertainment environments

• Demonstrated the ability to lead brand development for emerging technology platforms

EXPERIENTIAL + ENVIRONMENTAL DESIGN

Designed and directed large-scale event environments, including IRCODE’s 40’ SXSW booth and the MIP London showcase, transforming spaces into immersive brand experiences.

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BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.

BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.

DESIGNSOFNYC.COM

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