IRCODE
IRCODE
IRCODE
IRCODE
TECHNOLOGY | INTERACTIVE MEDIA | EXPERIENTIAL MARKETING
TECHNOLOGY | INTERACTIVE MEDIA | EXPERIENTIAL MARKETING
TECHNOLOGY | INTERACTIVE MEDIA | EXPERIENTIAL MARKETING
IRCODE disrupted the media and experiential space by transforming passive viewing into interactive exploration. Through bold branding, immersive booth design, and technology-driven activations, the company built a strong presence at SXSW and other industry events, successfully positioning itself as an innovator bridging digital engagement with real-world environments.
IRCODE disrupted the media and experiential space by transforming passive viewing into interactive exploration. Through bold branding, immersive booth design, and technology-driven activations, the company built a strong presence at SXSW and other industry events, successfully positioning itself as an innovator bridging digital engagement with real-world environments.
IRCODE disrupted the media and experiential space by transforming passive viewing into interactive exploration. Through bold branding, immersive booth design, and technology-driven activations, the company built a strong presence at SXSW and other industry events, successfully positioning itself as an innovator bridging digital engagement with real-world environments.
THE SKILLS
THE SKILLS
THE SKILLS
Creative Direction, Brand Identity Design, Environmental Design, Experiential Design, Graphic Design, Motion/Animation, Digital Marketing Assets, Web & UI/UX Design, Print Design, Presentation Design, Art Direction
Creative Direction, Brand Identity Design, Environmental Design, Experiential Design, Graphic Design, Motion/Animation, Digital Marketing Assets, Web & UI/UX Design, Print Design, Presentation Design, Art Direction
LIVE TV + STREAMING
LIVE TV + STREAMING
LIVE TV + STREAMING
Produced high-impact video assets for NBC’s major partnership meetings, including CTA integrations for Peacock live broadcasts that introduced users to IRCODE’s whitelabeled experience within their app.
Produced high-impact video assets for NBC’s major partnership meetings, including CTA integrations for Peacock live broadcasts that introduced users to IRCODE’s whitelabeled experience within their app.
BRAND REFRESH + GUIDELINES
BRAND REFRESH + GUIDELINES
Curated a complete brand refresh and guideline system that captured IRCODE’s evolution into media innovation, ensuring consistent expression across all platforms and partners.
Curated a complete brand refresh and guideline system that captured IRCODE’s evolution into media innovation, ensuring consistent expression across all platforms and partners.
EXPERIENTIAL + ENVIRONMENTAL DESIGN
EXPERIENTIAL + ENVIRONMENTAL DESIGN
BRAND REFRESH + GUIDELINES
Designed and directed large-scale event environments, including IRCODE’s 40’ SXSW booth and the MIP London showcase, transforming spaces into immersive brand experiences.
Curated a complete brand refresh and guideline system that captured IRCODE’s evolution into media innovation, ensuring consistent expression across all platforms and partners.
Designed and directed large-scale event environments, including IRCODE’s 40’ SXSW booth and the MIP London showcase, transforming spaces into immersive brand experiences.
DIGITAL MARKETING
DIGITAL MARKETING
DIGITAL MARKETING
Curated and templatized marketing assets for Apple's App Store, Google Play Store, social media, digital campaigns, presentation decks and in-app user engagement enabling marketing teams to scale campaigns efficiently while staying on brand.
Curated and templatized marketing assets for Apple's App Store, Google Play Store, social media, digital campaigns, presentation decks and in-app user engagement enabling marketing teams to scale campaigns efficiently while staying on brand.
EXPERIENTIAL + ENVIRONMENTAL DESIGN
Designed and directed large-scale event environments, including IRCODE’s 40’ SXSW booth and the MIP London showcase, transforming spaces into immersive brand experiences.
BEYOND THE DESIGNS
BEYOND THE DESIGNS
BEYOND THE DESIGNS
As the Brand & Marketing Design Lead, I led IRCODE’s full brand refresh during its pivot into media innovation, extending the system into UI/UX design, web presence, and scalable marketing templates for social and presentations.
I drove creative across all environmental design for major media and tech events (SXSW, MIP London), ensuring IRCODE’s brand identity was consistently bold, immersive, and memorable across every touchpoint.
As the Brand & Marketing Design Lead, I led IRCODE’s full brand refresh during its pivot into media innovation, extending the system into UI/UX design, web presence, and scalable marketing templates for social and presentations.
I drove creative across all environmental design for major media and tech events (SXSW, MIP London), ensuring IRCODE’s brand identity was consistently bold, immersive, and memorable across every touchpoint.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW
CONTACT NOW
CONTACT NOW
CONTACT NOW
BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.