SODASTREAM
SODASTREAM
SODASTREAM
SODASTREAM
CPG | BEVERAGE INNOVATION | SUSTAINABILITY
CPG | BEVERAGE INNOVATION
CPG | BEVERAGE INNOVATION | SUSTAINABILITY
I developed an exclusive brand concept for SodaStream called the Carbonated Continents Collection, a limited 1.0 series showcasing fruit flavors from around the world. Inspired by SodaStream’s clean, modern identity, I infused the project with cultural artistry and premium positioning, anchored by the tagline: “Global fruit flavors, without the travel.”
This exploration demonstrates how the brand could expand into curated drops that combine packaging, merchandise, and digital storytelling.
I developed an exclusive brand concept for SodaStream called the Carbonated Continents Collection, a limited 1.0 series showcasing fruit flavors from around the world - anchored by the tagline: “Global fruit flavors, without the travel.”
I developed an exclusive brand concept for SodaStream called the Carbonated Continents Collection, a limited 1.0 series showcasing fruit flavors from around the world. Inspired by SodaStream’s clean, modern identity, I infused the project with cultural artistry and premium positioning, anchored by the tagline: “Global fruit flavors, without the travel.”
This exploration demonstrates how the brand could expand into curated drops that combine packaging, merchandise, and digital storytelling.
THE RESEARCH
THE RESEARCH
THE RESEARCH
Conducted in-depth research into cultural fruits and global markets, focusing on Italy with Blood Orange, Brazil with Açaí Berry, and Japan with Yuzu Fruit. Explored audience motivations, consumer behavior, and cultural references to build a foundation for the creative direction.
Conducted in-depth research into cultural fruits and global markets, focusing on Italy with Blood Orange, Brazil with Açaí Berry, and Japan with Yuzu Fruit. Explored audience motivations, consumer behavior, and cultural references to build a foundation for the creative direction.
THE BRANDING
THE BRANDING
THE BRANDING
Storytelling and Brand Strategy:
Developed the concept “Global fruits, without the travel,” positioning SodaStream as more than a product and transforming it into a cultural experience. Crafted a holistic narrative that connects flavors, continents, and lifestyle moments through emotional and visual storytelling.
Design and Visual Identity:
Designed tote bag merchandise inspired by vintage cultural posters and translated this aesthetic into packaging concepts, each reflecting the spirit and design language of its region. Created a cohesive system where product, merch, and packaging share one visual voice.
Storytelling and Brand Strategy:
Developed the concept “Global fruits, without the travel,” positioning SodaStream as more than a product and transforming it into a cultural experience. Crafted a holistic narrative that connects flavors, continents, and lifestyle moments through emotional and visual storytelling.
Design and Visual Identity:
Designed tote bag merchandise inspired by vintage cultural posters and translated this aesthetic into packaging concepts, each reflecting the spirit and design language of its region. Created a cohesive system where product, merch, and packaging share one visual voice.
THE DELIVERY
THE DELIVERY
THE DELIVERY
Content and Campaign Creative:
Applied the design language into cinematic video direction using a flood transition to dramatize flavors overtaking the kitchen environment. The content could extend into digital storytelling, lifestyle photography, and social-first content to ensure broad and emotional audience engagement.
Execution and Outcome:
Delivered a campaign that seamlessly connected research, strategy, design, content, and merchandising. The Carbonated Continents Collection embodied SodaStream’s brand values while elevating it with global storytelling, showing mastery in creative direction, brand identity, campaign strategy, and design execution.
Content and Campaign Creative:
Applied the design language into cinematic video direction using a flood transition to dramatize flavors overtaking the kitchen environment. The content could extend into digital storytelling, lifestyle photography, and social-first content to ensure broad and emotional audience engagement.
Execution and Outcome:
Delivered a campaign that seamlessly connected research, strategy, design, content, and merchandising. The Carbonated Continents Collection embodied SodaStream’s brand values while elevating it with global storytelling, showing mastery in creative direction, brand identity, campaign strategy, and design execution.
THE SKILLS
THE SKILLS
THE SKILLS
Creative Direction, Art Direction, Graphic Design, Illustration, Packaging Design, Merchandise Design, Campaign Concepting, Brand Identity, Visual Storytelling, Video Direction, Cinematic Storyboarding, Content Creation, Social Media Marketing, Copywriting, Messaging Strategy, Audience Research, Market Research, Cultural Research, Ideation, Trend Analysis, Storytelling, Strategic Thinking, Brand Strategy, Integrated Marketing, Cross Platform Content, Interactive Media, Process Documentation, Consumer Insights, Global Design, Emotional Storytelling, Presentation Design, Design Systems, Lifestyle Content, Campaign Execution
Creative Direction, Art Direction, Graphic Design, Illustration, Packaging Design, Merchandise Design, Campaign Concepting, Brand Identity, Visual Storytelling, Video Direction, Cinematic Storyboarding, Content Creation, Social Media Marketing, Copywriting, Messaging Strategy, Audience Research, Market Research, Cultural Research, Ideation, Trend Analysis, Storytelling, Strategic Thinking, Brand Strategy, Integrated Marketing, Cross Platform Content, Interactive Media, Process Documentation, Consumer Insights, Global Design, Emotional Storytelling, Presentation Design, Design Systems, Lifestyle Content, Campaign Execution
MY SUBMISSION
This project was created exclusively for my application to the SodaStream Design Associate Manager role. It demonstrates my ability to think strategically, execute across packaging, merchandise, digital storytelling, and ability to deliver well-rounded design solutions with a get-it-done mindset.
MY SUBMISSION
This project was created exclusively for my application to the SodaStream Design Associate Manager role. It demonstrates my ability to think strategically, execute across packaging, merchandise, digital storytelling, and ability to deliver well-rounded design solutions with a get-it-done mindset.
MY SUBMISSION
This project was created exclusively for my application to the SodaStream Design Associate Manager role. It demonstrates my ability to think strategically, execute across packaging, merchandise, digital storytelling, and ability to deliver well-rounded design solutions with a get-it-done mindset.
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
CONTACT NOW
CONTACT NOW
CONTACT NOW
CONTACT NOW
BASED OUT OF NYC: OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO REMOTE + HYBRID ROLES.