BRANDING
BRANDING
BRANDING
BRANDING
VISUAL IDENTITY | EXPERIENCE | SYSTEMS
VISUAL IDENTITY | EXPERIENCE
| SYSTEMS
VISUAL IDENTITY | EXPERIENCE | SYSTEMS
This collection highlights how I’ve designed, led, and applied branding across digital, print, motion, and experiential work. It spans full product launches, rebrands, and visual systems through to smaller identity toolkits and style guides. Each project shows a different layer of creative direction applied to real-world brands.
This collection highlights how I’ve designed, led, and applied branding across digital, print, motion, and experiential work. It spans full product launches, rebrands, and visual systems through to smaller identity toolkits and style guides. Each project shows a different layer of creative direction applied to real-world brands.
This collection highlights how I’ve designed, led, and applied branding across digital, print, motion, and experiential work. It spans full product launches, rebrands, and visual systems through to smaller identity toolkits and style guides. Each project shows a different layer of creative direction applied to real-world brands.
THE BREAKDOWN
OVERVIEW:
Why Meditate was created to fill a gap in the meditation and breathwork space for people who struggle to stay engaged with long or overly abstract experiences. The app delivers one-minute visual meditations that make mindfulness accessible to busy, skeptical, or visual learners. The brand system needed to communicate clarity, ease, and trust while staying flexible for multiple audiences.
DELIVERABLES:
Primary logo with color variations, secondary horizontal stack, wordmark, responsive app icon, Apple App Store assets, digital banners, apparel, print materials, and social content. Future assets include two targeted campaign videos and a launch video for the App Store.
TYPOGRAPHY:
The logo combines a custom “W” and “M” to form a continuous wave that symbolizes the inhale and exhale of breath. The letters use color contrast to subtly guide the eye and reinforce rhythm and flow. Supporting typography uses Coco Gothic for its soft edges that convey calm and approachability, paired with Graphik Semibold for clarity and structure across digital and print touchpoints.
COLOR PALETTE:
A consistent set of cool teals, neutrals, and pink accents creates balance between calm and energy. The palette ensures continuity across product, marketing, and merchandise while maintaining a distinctive look in the wellness space.
TONE & DIRECTION:
The visual identity reflects calm intelligence and modern simplicity. Every asset is designed to feel clean and approachable while supporting the product’s flexibility across different audiences, from parents introducing mindfulness to kids to professionals seeking quick mental resets. The system stays cohesive through consistent use of the logo, typography, and motion language.
RESULT:
A unified brand ecosystem that translates seamlessly from digital platforms to real-world applications. The design language supports a wide range of content and campaign strategies while retaining its visual core, helping Why Meditate stand out as an inclusive, modern tool for mental clarity.
THE BREAKDOWN
OVERVIEW:
ONESHOT is a social app created for a younger generation that values real moments over curated ones. The goal was to design a brand system that feels energetic, modern, and bold while remaining minimal enough to let the content lead.
LOGO SYSTEM:
The logo combines clean typography with framing brackets that symbolize focus and capture. The wordmark was built for instant recognition in both light and dark contexts and scales seamlessly across app, print, and apparel.
TYPOGRAPHY:
Montserrat was chosen for its geometric structure and versatility. The varied weights provide hierarchy and rhythm across digital and physical applications while keeping the system clean and cohesive.
COLOR PALETTE:
A bold combination of magenta, black, gray, and white creates a striking visual identity that feels youthful and confident. The magenta serves as the brand’s anchor, representing spontaneity and emotional energy.
APPLICATIONS:
The branding extended across the mobile app interface, website, apparel, and pitch materials. A modular grid and pattern system provided consistency across launch campaigns, investor decks, and marketing collateral.
TONE & DIRECTION:
The identity captures the excitement of living in the moment and the nostalgia of saving memories worth keeping. Every asset reinforces the message of bringing today’s moments into tomorrow’s memories through simple, authentic design.
THE BREAKDOWN
OVERVIEW:
Empire FootGolf Club represents a new hybrid sport combining the precision of golf with the energy of soccer. The goal was to build a clear and educational brand identity that would establish trust, legitimize the club, and connect to both sports through a cohesive visual system. The branding needed to appeal to players, sponsors, and fans while capturing the unique spirit of this emerging game.
DELIVERABLES:
Primary logo, wordmark, responsive icon, team polo uniform, product photography, and branded soccer ball. The toolkit also includes a color palette and typography system designed for future applications such as event signage, digital marketing, and merchandise.
TYPOGRAPHY:
DIN Condensed Bold and Regular were selected for their clarity and balance between sport and professionalism. The condensed letterforms carry energy while remaining legible across embroidery, apparel, and print. The typography reinforces a modern athletic tone that aligns with both soccer and golf cultures.
COLOR PALETTE:
The palette blends two greens inspired by natural grass found on both golf courses and soccer fields. Black provides structure and contrast while white adds openness and balance. The color system ensures consistency and recognition across uniforms, marketing, and environmental uses.
TONE & DIRECTION:
The logo unites a golf ball and soccer ball within one emblem to communicate the fusion of both sports. The diagonal split represents motion and competitive drive while the shield shape adds a sense of tradition and belonging. The overall tone is clean, active, and aspirational with a focus on professionalism and sport unity.
RESULT:
A complete and scalable brand identity that reflects the excitement of a growing global sport. The system creates a strong visual foundation for the club to expand into leagues, partnerships, and community events while maintaining recognition and clarity across every medium.
THE BREAKDOWN
OVERVIEW:
HYTECH Industries is a modernized pivot of a traditional construction company evolving into a broader industrial brand. The visual identity system was designed to communicate precision, structure, and strength, blending technical craftsmanship with a clean modern aesthetic.
DELIVERABLES:
Primary logo, responsive “HT” icon, color variations, monogram pattern, apparel, safety gear applications, and environmental product photography.
TYPOGRAPHY:
A custom logotype anchors the identity with interlocking letterforms that evoke engineering precision. Supporting typography uses Bebas Neue - chosen for its geometric clarity and range of weights, allowing versatility across marketing, apparel, and digital applications.
COLOR PALETTE:
A monochrome foundation of black, white, and gray elevated with a turquoise accent that adds a modern, high-tech edge to the otherwise timeless palette.
TONE & DIRECTION:
Confident, industrial, and systematic. The brand balances grit & refinement, mirroring the discipline of construction alongside the innovation of modern industry.
RESULT:
A cohesive, production-ready system that scales seamlessly from on-site gear to digital platforms, creating a unified presence for the company’s expansion under its new industrial umbrella.
THE BREAKDOWN
OVERVIEW:
South Shore Cigar Club is an exclusive Long Island brand built for cigar enthusiasts who value craftsmanship, tradition, and refinement. The brand identity needed to reflect a sense of exclusivity while balancing timeless luxury with a contemporary edge. The goal was to create a cohesive visual system that would translate seamlessly across signage, apparel, and product design within a high-end environment.
DELIVERABLES:
Primary logo, circular secondary mark, wordmark, responsive icon, and a Long Island emblem integrating a cigar silhouette. The branding extends across signage, hats, apparel, lighters, cigar boxes, leather bags, portfolios, and ashtrays, ensuring versatility and consistency at every scale.
TYPOGRAPHY:
Quakiez Display and Allison Script were paired with Proxima Nova to bridge elegance and modernity. The serif and script combination brings sophistication while Proxima Nova adds clarity and balance. Together they create a strong hierarchy that feels luxurious yet approachable, adaptable for embroidery, engraving, and digital applications.
COLOR PALETTE:
A monochromatic palette of black, white, and grays delivers timeless contrast and restraint. The simplicity reinforces the premium nature of the brand, evoking the experience of a refined cigar lounge through understated design and confident minimalism.
TONE & DIRECTION:
The visual system merges classic cigar culture with a modern Long Island sensibility. The geometry of the logos suggests heritage and exclusivity while the clean execution makes it relevant for today’s audience. The emblematic LI mark subtly integrates a cigar form, serving as a modern shorthand for the brand’s identity and its roots.
RESULT:
A complete identity system that communicates sophistication, craftsmanship, and confidence. The branding translates effortlessly from signage to personal accessories, giving South Shore Cigar Club a cohesive, high-end presence across all touchpoints and solidifying its reputation as a destination for quality and style.
THE BREAKDOWN
OVERVIEW:
Food Done It? reimagined traditional food tours by combining the mystery of escape rooms with the social experience of dining. Guests followed interactive storylines through an app while visiting participating restaurants and bars, solving clues tied to their meals and surroundings. I led all creative and design efforts, transforming the concept into a fully realized brand experience that merged storytelling, design, and technology.
DELIVERABLES:
Logo refinement, two complete brand direction concepts, full UI/UX design for the mobile app, illustrated character system, marketing and print collateral, environmental signage, and digital campaigns. I also oversaw the visual art direction, including the collaboration with an award-winning illustrator to develop a distinct cast of story-driven characters.
CREATIVE DIRECTION:
I presented two creative routes: a beige direction inspired by aged paper, detective files, and prohibition-era textures that conveyed warmth and immersion, and a black direction that leaned cinematic with noir lighting and mystery-driven contrast. The client chose the beige system for its blend of nostalgia and accessibility, which became the foundation for all digital and physical assets.
TYPOGRAPHY & VISUAL LANGUAGE:
The visual identity blends typewriter-inspired fonts and bold sans serifs to balance playfulness and credibility. The brand’s graphic system uses layered paper effects, stamps, and mixed textures to immerse users in a detective-style narrative while maintaining usability across print and mobile interfaces.
TONE & DIRECTION:
The tone was designed to feel cinematic, playful, and mysterious. Each design element served the interactive narrative, guiding users through an experience that encouraged exploration and connection. Every detail—from the illustrated avatars to the menu cards and app prompts—reinforced the feeling of stepping into a living story.
RESULT:
A cohesive and immersive experiential brand that successfully blended digital storytelling with real-world participation. The system unified art, design, and experience into one visual language, helping Food Done It? stand out as an innovative entertainment concept that bridged hospitality, gaming, and design.
THE BREAKDOWN
OVERVIEW:
Pleasant Pools is a modern pool supply and service company that merges traditional suburban trust with innovative technology. The brand needed to feel approachable yet elevated, reflecting its growth into AI-driven systems that attract consistent new clientele.
DELIVERABLES:
Primary logo on black and white, responsive icon, full wordmark system, pattern variations, and product photography featuring company apparel.
TYPOGRAPHY:
The logotype is built from Avenir Next and customized into a unique “PP” ladder mark that forms both the brand’s initials and the visual of a pool ladder. Supporting typography uses Avenir Next in multiple weights, providing flexibility across marketing, digital, and print applications while maintaining visual balance with the custom letterforms.
COLOR PALETTE:
A bright aqua paired with citron creates energy within a monochrome foundation of black, white, and cool neutrals. The accent tones add warmth and a modern edge while keeping the overall palette clean and trustworthy.
TONE & DIRECTION:
Modern, optimistic, and reliable. The identity connects the familiarity of a neighborhood pool company with the clarity of a technology-driven brand. Its structured forms and playful palette establish both personality and precision.
RESULT:
A cohesive visual system that scales seamlessly from uniforms to web. The modular icon and bold contrast ensure instant recognition across every medium while positioning Pleasant Pools as a brand that feels both established and forward-thinking.
THE BREAKDOWN
OVERVIEW:
Blue Shields Adjusting Investigation is an insurance claim appraisal company founded by a former NYPD detective who also owns a professional construction firm. The branding needed to reflect his background in investigation and building expertise while feeling trustworthy and authoritative.
LOGO SYSTEM:
The logo combines the NYC skyline, a police badge, and symbols of fire, water, and home to represent protection and restoration. The supporting wordmarks were designed for flexibility across digital, print, and embroidered applications.
TYPOGRAPHY:
Leading College and Oswald were chosen to convey strength and professionalism. The bold condensed forms maintain legibility while giving a sense of structure and authority.
COLOR PALETTE:
A palette of deep navy, cyan, steel blue, orange, and white reflects trust, reliability, and alertness. The balance between cool and warm tones creates both contrast and clarity across all branded materials.
TONE & DIRECTION:
The identity communicates confidence, protection, and integrity. Every element reinforces the idea of expertise and service rooted in both investigative precision and hands-on construction experience.
THE BREAKDOWN
OVERVIEW:
Branding Tomorrow is a New York–based creative agency built around a clean, modern design philosophy for the digital age. The brand identity and style guide were created to establish a clear, scalable system that reflects the agency’s forward-thinking vision. Every detail from logo structure to typography was designed to represent precision, timelessness, and confidence in a rapidly evolving digital landscape.
BRAND SYSTEM:
The identity centers on a strong geometric mark anchored by a minimal wordmark that balances structure and whitespace. The red accent introduces movement and purpose while symbolizing progress and the agency’s mission to help brands evolve. The design language extends seamlessly across digital and print applications to ensure consistency and adaptability across all client touchpoints.
TYPOGRAPHY:
The logotype uses Druk Wide for its refined strength and visual stability paired with Lato for readability and modern warmth. Together they create a precise but approachable tone that communicates authority while staying clean and human.
COLOR PALETTE:
A modern monochrome foundation of black, white, and gray is energized by a single red-magenta accent. The palette conveys professionalism and minimalism while emphasizing the agency’s tagline, “We’re branding tomorrow, today.” The red point acts as a visual signature of momentum and intent.
TONE & DIRECTION:
The overall aesthetic communicates clarity, focus, and innovation. Every element from the grid alignment to the logo spacing was constructed to represent discipline and forward motion. The imagery and tagline reinforce the agency’s role in shaping brand identities that feel both timeless and relevant to modern audiences.
RESULT:
A comprehensive brand guideline system that delivers clarity, cohesion, and scalability. The final identity captures the essence of a modern creative agency that is methodical, minimal, and future-focused, allowing Branding Tomorrow to confidently embody its own philosophy through design.
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BASED OUT OF NYC: OPEN TO IN-OFFICE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO IN-OFFICE + HYBRID ROLES.
BASED OUT OF NEW YORK CITY, OPEN TO IN-OFFICE + HYBRID ROLES.